SALES MANAGER – MEDICAL EQUIPMENT
We are looking for a hands-on Sales Manager – Medical Equipment to lead the growth of our medical equipment business in Bulgaria. The role combines business development, complex B2B sales, key account management, and close collaboration with international medical technology manufacturers. You will build relationships with healthcare professionals and institutions, identify new market opportunities, manage the full sales cycle, and contribute to establishing a scalable and sustainable medical technology business.
Защо тази роля е важна?
Medical technology creates value when it addresses real clinical needs and is successfully integrated into healthcare practice.
In this role, you will help ensure that the right solutions reach the right healthcare professionals and institutions. You will work at the intersection of technology, clinical practice, and commercial development, helping our partners understand the value and practical application of the products we represent.
Your contribution will support better-informed purchasing decisions, stronger partnerships, and the long-term development of our medical equipment business.
Каква е ролята?
Your mission will be to develop our medical business and establish us as a preferred long-term partner for healthcare professionals.
You will manage the full sales cycle – from identifying opportunities and building relationships to negotiations, deal execution, and achieving commercial targets.
- Develop and execute the sales strategy for the medical equipment portfolio, including sales plans, forecasts, pipeline management, and commercial KPIs.
- Identify new clients, projects, market opportunities, and potential tenders.
- Build and manage long-term relationships with doctors, hospitals, clinics, healthcare institutions, international manufacturers, and suppliers.
- Manage complex B2B sales cycles, key accounts, commercial proposals, negotiations, tenders, and deal execution.
- Take responsibility for revenue, gross margin, commercial targets, and the continuous improvement of sales performance.
- Build strong knowledge of the portfolio, its clinical applications, competitive advantages, and developments in ENT, audiology, and medical technology.
- Conduct product presentations and demonstrations, and work with doctors and clinical teams to identify the right solutions.
- Coordinate installations, training, implementation, product launches, demonstrations, forecasts, and other commercial initiatives with technical, clinical, and international partners.
- Translate manufacturers’ global strategies into effective local execution while analyzing market potential, competition, pricing, and profitability.
- Document product and commercial knowledge, create repeatable sales processes and standards, support colleague training, and work closely with the sales, service, logistics, finance, and management teams.
Our goal is to build a strong organization in which knowledge, customer relationships, and processes belong to the company, not to one person.
What does success look like after your first year?
- Portfolio and market expertise: You understand the products, their applications, customers, and competitive environment.
- Predictable sales process: You have a structured pipeline, accurate forecasts, and clear visibility into opportunities and next steps.
- Strong customer relationships: Strategic clinics, doctors, and hospitals recognize us as a trusted partner.
- Measurable growth: You generate new business, revenue, and gross profit.
- Organizational foundation: Product knowledge, customer relationships, and sales processes are documented and support future team growth.